
In January 2024, Great Lakes Taco, a proud Taco Bell franchisee with 38 locations across Michigan, kicked off the new year with an energizing and impactful Kick Off Rally. The event brought together restaurant leaders, team members, and corporate support staff to reflect on the accomplishments of 2023 and gear up for an even stronger year ahead.
The theme of the rally—“Live Más”—was more than just a slogan. It was a call to action, encouraging every employee to go beyond expectations, create memorable moments, and bring passion to everything they do. The rally celebrated not just what the company achieved, but who made it possible: the people.
One of the event highlights was the recognition of the 2.5 Million Dollar Club, honoring locations that exceeded $2.5 million in annual sales. These high-performing restaurants were celebrated and applauded by their peers symbolizing their success and drive. Their achievement was a testament to teamwork, leadership, and relentless hustle.

In addition, several locations were awarded Certificate of Appreciation plaques, recognizing excellence in categories like customer service, cleanliness, speed, and overall operations. These plaques now hang proudly in restaurants across the state, serving as daily reminders of the hard work and heart that earned them.
Company leaders delivered inspiring messages focused on growth, gratitude, and the power of a strong culture. The rally was filled with energy, pride, and a shared sense of purpose that resonated throughout the room.
As 2024 unfolds, Great Lakes Taco remains committed to empowering its teams and delivering an unforgettable Taco Bell experience in every community it serves. With 38 locations and countless passionate employees, they’re ready to Live Más like never before.